B2B Product Work

Product ownership inside other people's products.

Since 2020 I have worked as an embedded product manager and product owner for international software companies — taking unclear requirements and turning them into specified, prioritised, shipped work.

Vidinext

OTT / Streaming
Product Management · Product Ownership · Delivery
Worked with
  • Engineering
  • QA
  • Design
  • Clients
  • Commercial
  • Management

A multi-tenant OTT and streaming platform serving several clients from one shared product, where each client arrives with its own configuration, branding, and feature expectations.

What I owned

  • Product planning and backlog ownership
  • Translating business and client requirements into specified, prioritised work
  • Release planning and delivery coordination

What made it complex

  • Multi-tenant architecture: one platform, multiple client configurations
  • Balancing platform-wide development against client-specific requests
  • Streaming delivery constraints across devices and client setups

Vivant

E-Commerce / Digital Products
Product Management · Product Ownership
Worked with
  • Engineering
  • Design
  • QA
  • Clients
  • Business stakeholders

Digital product work spanning the full lifecycle, where business and client intentions arrived as goals and requests rather than as buildable requirements.

What I owned

  • Product definition and requirement clarification
  • UX direction and scope decisions with design
  • QA readiness and release sign-off

What made it complex

  • Requirements arriving as business goals, not defined scope
  • Coordinating definition, UX, build, QA, and release as one thread
  • Keeping commercial expectations aligned with what could realistically ship

HolyWally

FinTech / Digital Wallets
Product Ownership
Worked with
  • Clients
  • Engineering
  • QA
  • Management

A digital wallet platform where client requirements had to be reconciled with the constraints of a financial product and with what the platform could support.

What I owned

  • Backlog ownership and prioritisation
  • Turning client and stakeholder requests into specified product work
  • Day-to-day coordination between clients and the delivery team

What made it complex

  • Fintech constraints shaping what a requirement can actually become
  • Client-specific wallet requirements on a shared platform
  • Ambiguous requests needing clarification before they could be estimated

Urbify

Logistics / Operations Technology
Product Management
Worked with
  • Operations
  • Engineering
  • Business stakeholders

Last-mile logistics technology, where product decisions are judged against live operations and the cost of a wrong assumption shows up the same week.

What I owned

  • Product definition for operational workflows
  • Prioritisation against operational urgency
  • Delivery through to release

What made it complex

  • Operational reality as the constraint: the product has to work in the field
  • Fast-moving delivery cadence with shifting priorities
  • Translating operational problems into product solutions, not feature requests

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